1. What made you want to be an educator in the business as well?

When I first started there weren’t a lot of lash artists, and there wasn’t education like there is now. 

 

I had one client call me in tears saying how she should have come to me and asking if I could help her. 

 

I told her she could come in, and she came in with one side full volume, and the other side had no lashes at all. 

 

She said it has been 6 weeks, and one came off and the other one was so stuck together it couldn’t shed.

 

I knew at that point I needed to teach others, or else there’s going to be a lot more jobs to fix.

 

Education is so important, you always bring your education with you.

 

It’s very important to invest in yourself, and learn as much as you can.

 

2. Do you prefer working at home or in your business?

I really loved working from home. I never thought I would like it because I loved going to work. 

 

Especially after I had kids, I loved just being at home. As long as it’s set up right, I didn’t want my work to take over my home so I have it set up to where i go out and go in a separate entrance to my studio.

 

Erika thought she wouldn’t like it because her TV was accessible and she thought it would be hard to focus. 

 

If I don’t have clients coming in I do get side-tracked, so I have to tell myself to focus.

 

Waking up early really helps me for the day.

 

3. What would you say to someone who is struggling now, during the pandemic?

There are so many aspects of your business, like marketing, accounting, back-end stuff, and working on yourself.

 

Just because stuff is closed doesn’t mean you should stop practicing. 

 

The first thing to look at is your finances and decide what you can do, then you need to focus on advertising for yourself, to get more clients.

 

You can do a giveaway or models, get all the content you need, then use that to market  yourself.

 

It’s not about price, it’s about the quality of your work.

 

Focus on building your portfolio.

 

I rented out a room in a sketchy little hair salon, and I just made it as pretty as I could, because that’s all I could afford. 

 

Do whatever you have to do to make it work.

 

4. Tell us about a time that you’ve struggled and how you got through it. 

I had a hard time when I was setting up my shop, because I had to sign a lease, hire all these people and do my own renovations.

 

I had no guidance, and I made a lot of mistakes but in the end I made it work.

 

I wish I could have saved up for a coach to talk to and have help getting set up.

 

If you are going to have a coach it’s super important to find the right person.

 

Hiring people is hard because some people don’t want to work hard, or dont know what they are doing.

 

I was just learning as I went.

 

When you do an interview, you can tell what kind of person they are, by how they act, what time they show up, and how they carry themselves.

 

5. If someone was starting out today, what advice would you give them to get started?

They should write this down, if you are wanting to get started, write this down.

 

Practice.

 

I know everyone talks about it, and its actually really a hard job, it requires a lot of coordination, and you need to be able to focus on each little tiny lash.

 

Practice as much as you can, on models, even for free. Just practice, do one model a  day every day, then 2 then 3. 

 

I would rather you do it for free, and take as long as you need. If someone pays you, they aren’t going to want to hang out there all day, but if you just  essay ill do a free set, for your time, they will be more willing.

 

Also practice doing fills on the same models.

 

The biggest cost for you is your time.

 

If you want to get better, you need to invest your time into practicing.

 

6. How do you handle competition?

I just mind my own business. 

 

There’s no point in competing with anyone but yourself, because they are not in your shoes.

 

It’s more important to focus on how you can make yourself better, instead of comparing yourself to others.

 

If you find your own style you’ll definitely attract those clients.

 

7. If someone wants to hire you for coaching, where can they find you?

Find me on instagram and dm me.

 

Feel free to ask me questions.

 

Look in the resources for a link to her IG!

 

Make sure to follow Her Digital Empire on Spotify, SoundCloud, Amazon Music, ITunes and Youtube!